It was bitterly cold in Dunedin last night, but that didn't stop hoards of fashionable folk turn out for the official opening ceremony of iD Dunedin Fashion Week.
The opening, held in conjunction with the 150 year anniversary of the Otago Daily Times, was held in the old printing chambers of the city's newspaper building.
Guests were served Absolut cocktails created specifically for iD Fashion Week inspired by two of New Zealand's well-loved fashion labels Twenty-Seven Names and Company of Strangers; and live mannequins displayed outfits from past iD Fashion Weeks on a platform above the crowd.
iD, now in it's 11th year looks to be the biggest yet with the week jam-packed with events, including the two original and much-anticipated shows, the iD International Emerging Designer Awards and the mainline iD Fashion Show which is held at the city's historic railway station - said to be the longest catwalk in the southern hemisphere.
iD is the only event of its kind in New Zealand; a week's worth of fashion shows and festivities, open to anyone, allowing the public to get a glimpse of the fashion world from the front row - a place usually reserved for the fashion elite.
Every year iD draws media, celebrities, members of the fashion industry, and fashion lovers to the small southern city.
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