Wednesday, August 24, 2011

Angular Momentum Artisan Beauty & Glamour Collection

Before fond observation of this beautiful watch line, it is a good idea to know the historical source of the art faithfully reproduced in miniature. Without knowing history behind the art, these watches are just really nice reserve glass eglomise art pieces done with incredible skill. Much deeper appreciation for this line (and a better excuse for wearing them) comes from knowing what the painted scenes are all about.

In what I consider another move to become the worlds most culturally literate watch brand, Angular Momentum chose a specific form of early 19th century art to focus on in the Artisan Beauty & Glamour Orientalism collection. Without going into a history lesson, you can imagine the interesting artistic fervor that occurred in the late 18th century after France and Britain began to militarily move east, into the Middle East and North Africa.

After Napoleon defeated the Turks, and then was beat by the British, there was a new presence of Europeans in the region. To most, the sights were completely new, and the foreign culture was documented through photo realistic painting, as photography was not available at the time. Thus, this type of art was more involved with reproducing reality than impressionism or abstraction. The idea was to communicate what was seen in these exotic regions of the world. For many, the term "oriental," refers to "the Far East," or what most people refer to as Asian countries. While this is a modern use of the term, "oriental" literally means east (the opposite, "occidental" means west). Because the regions involved were east of where the Europeans were coming, the artistic movement was referred to as orientalism.

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