Andrea Linett Is Going to Make eBay More Like Lucky

Andrea Linett, the former creative director of Lucky who became eBay Fashion's creative director this week, first discovered the wonders of eBay five years ago when a disastrous photo shoot left her desperate for some retail therapy. As is the case when one is depression-shopping, she was certain that if she could just find that one perfect thing, everything would get better. And lo, she discovered a discontinued Hermes Medor watch on eBay, which she snagged for $495 (about a fourth of its original price). “I kept thinking, ‘If I can just get this watch, it will be O.K.,’ ” she told the Times. And it was! Linett plans to re-vamp the fashion section of eBay to make it look more magazine-like. She's also enlisting designers like Derek Lam to do exclusive collections with the site, which will be available through Gilt Groupe-esque flash sales (Lam's line will drop on the eBay this spring). Furthermore, there will be editorial content to help customers click through pages and pages of stuff; she hopes it will feel like "a digital flea market," according to the Times. The site is currently “quite daunting," she admits. "If you are looking for footwear, there are more than 1.5 million pairs of shoes