The fresh Group launch OMEGA Boutique

December saw Cheadle-based creative agency the fresh Group produce a high profile launch event for the new OMEGA boutique at the Trafford Centre. The new 1000sq ft store showcases the Swiss watchmakers luxury watches and jewellery and is the first OMEGA store outside of London. As a leading North West based agency, fresh were the ideal choice to produce this event, which took place in Manchester city centre on Wednesday 8th December. The fresh Group were asked to conceptualise and produce the event at Room, a unique restaurant and cocktail bar in central Manchester. The glittering event saw celebrity chef Simon Rimmer, who cooked up some delicious canapés for the 200 guests, including comedian Patrick McGuiness and world heptathalon champion Jessica Ennis. Flair bartending act The Bar Wizards, who rose to fame on the 2007 series of Britain’s Got Talent kept guests entertained and made a variety of delicious cocktails, created especially for OMEGA, including the Ladymatic Cosmopolitan and the Speedmaster Caipirinha, named after OMEGA brands. In the short five hour setup time, fresh completely changed the look and feel of the venue from a bar and restaurant into a luxury party venue. Bringing in a full lighting and sound system and installing false walls to create more intimate spaces, the inside of the building, complete with huge branded canvases and bespoke light boxes, fully reflected the glamour of the outside, which was lit with bespoke gobos. Client Services Director Lee Ashton said; “This was a great opportunity for us to utilise the space in a listed building in a new and innovative way, and enabled our creative teams to really be imaginative. The end result was a stunning event, which attracted a huge amount of attention to the OMEGA brand and boutique.”