Japan takes this same approach with the watches it makes

On the quartz side, there are many improvements that Japan is making that the US is not likely to ever see. Part of this reason is that the watches showcase a technology without having the aesthetic value of a Swiss or German watch. Take the Citizen Chronomaster, which is accurate to within plus or minus 5 seconds a year! That is by far the most reliable watch I have ever heard of. Yet seeing the watch within which the movement is housed, and you are left a bit empty. This is Japan for you. Spend enough effort to get the product to market, and see what the people do with it. If consumers feel that their existing quartz movements are just not accurate enough for them, Chronomaster movements will start showing up more often. There are many examples of such interesting watch concepts and technology. The most interesting of which I will showcase from time to time. The wonderful part is that they are not priced like Swiss watches. While Swiss watches are often in the tens of thousands for new or interesting complications. A Japanese watch, while not matching the beauty or quality, will only be a few hundred dollars for a solid and highly versatile watch.