Sunday, November 13, 2011

Japanese Watches Test Marketable Features

One of the wonderful things about Japan is the wealth of gadgets and electronics they produce. There, they have a totally different mentality that the US when it comes to new technology or products. In Japan, it seems as though they release some items to market and watch and see what occurs. Sometimes things catch on, other times they don't, but they realize that markets are incredibly hard to gauge. The US on the other hand will take forever before releasing a product to make sure that marketing, advertising, and consumer opinion all align. And still the result is often unpredictable. Lucky for watch fans, Japan takes this same approach with the watches it makes. Japanese and European watches share very little in common. Other than accepting the quartz movement, there is probably little the Swiss or Germans took from the Japanese, but the same is not true in the reciprocal. Japanese designers and engineers are masters of borrowing styles, ideas, and implementation from other sources, and often improving on them. Along with that, Japan's electronic obsession has resulting in some outstanding technology.

No comments:

Post a Comment