Increasing Interest In Citizen Campanola Watches

Unlike most watch companies, Citizen has been selling watches in large volumes for sometime and understands the importance of advertising. So when they began to sell their high-end Campanola line of watches, they advertised it in watch magazines and other places interested consumers might have eyes. The Campanola line is vastly different than anything Citizen has offered before, and it represents a pinnacle of watch making achievement by the Japanese company. Taking everything people want from a hand-made Swiss watch, a number of desirable complications, and using a high-quality quartz movement, Citizen is able to make a luxury watch that stands out and is more affordable. Affordability has never been much of a concern when it came to "luxury goods." Worrying about price is somewhat of a paradox when an item is designed to be expensive. However, when you consider that luxury watches are often more expensive that automobiles, it is not a matter of price, as it is a matter of even being able to consider entering the market. Most luxury consumers in the US do not want to spend exorbitant prices on a single watch. Thus the Citizen Campanola is an attractive offering because it undoubtedly a luxury watch, costing a fraction of the price that other luxury watches command. $80,000 to $3,000 is a big jump, and enough to allow more consumers to pay attention.