Sunday, March 20, 2011

World-famous designer Jimmy Choo

World-famous designer Jimmy Choo may have come a long way since working in his family's humble shoemaking business in Malaysia, but he never forgot his dad's dedication to perfect footwear.

In fact, the Penang-born Choo, whose Haute Couture shoes are coveted by royalty and the likes of Madonna and US First Lady Michelle Obama, says that shoemaking is in his blood.

"I felt destined to be in the shoemaking business," he told AFP during a recent interview in Hong Kong, where some of his shoe sketches were auctioned off to raise money for poor students in China.

"If it weren't for him, there would be no Jimmy Choo today."

After selling his share of an eponymous ready-to-wear line in 2001, the London-based designer now markets a couture line to deep-pocketed clients, particularly the growing number of newly rich mainland Chinese customers riding high on the country's booming economy.

"We are seeing a lot of wealthy Chinese interested in our designs," he said.

"Business has been affected somewhat by the recession - people are postponing weddings for example, spending less. But a lot of our clients have huge spending powers, so it hasn't really impacted business too significantly."

Choo is convinced that tailor-made fashion is the only way to go, despite the success of his ready-to-wear label.

"Clients come to me because we cater to their needs... Once you go couture, you never go back," said Choo, clad in a fitted Armani suit.

"A person should never have to fit a pair of shoes, the shoe should be able to fit the person."

True to his artistic roots, Choo has a bolt of inspiration midway through the interview, sketching a pair of women's heels inspired by a floral centerpiece on the nearby coffee table.

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