Monday, December 12, 2011

Computer renditions of the Concord C1 QuantumGravity watch

The Concord marketing material is intentionally obfuscatory. The people writing it don't really even know what they are saying. They just see what appears to be a complex movement and talk about how it has been delivered from "above." In reality it is all cosmetic. With the new Concord C1 you are - more than any watch I can recall - paying an extreme premium for an image. An image I don't really care for. Take this most recent example. I want you to read the following marketing statement about the QuantumGravity watch. Then tell me what the hell the movement does that is new, interesting or important. Oh, and remember, Concord didn't do anything. It is all the watch movement company BNB Concepts that has actually done the work Did that make a lot of sense to you? I'll tell you what the movement does that is supposed to be appealing. The tourbillon escapement spins on two axis points. That is merely an improvement of adding another axis, but functionally doesn't really do anything else but make it a bit more interesting to look at. There are plenty of other more complex tourbillon movements out there. The rest of the movement? Those spokes, and support bars? Nothing. Merely for show. Cosmetic nothingness

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