CONCORD C1 Tourbillon Gravity Defying More Than Just Belief

Last year the luxury watch brand Concord moved to reposition itself as an even more exclusive luxury brand, with innovative, edgy designs and its former lines reduced to one, the new C1. When this spectacularly sportif, hunkily elegant new watch called the Concord C1 was first launched at BaselWorld 2007, last April, the entire production -- a thousand units -- sold out in one day. It seems that Concord is intent on repeating that impressive performance this year with their new offering, the Concord C1 Tourbillon Gravity. One look at this incredible timepiece and its pretty difficult to imagine that they will have any trouble. This new offering does more than just re-enforce the company's ethos: “The Watch. Reconstructed.” the new Concord C1 Tourbillon Gravity effectively makes it a statement of fact. The Tourbillion was first invented in 1801 as a solution to the challenges of gravity. Now in 2008, Concord pays tribute to this horological tradition. An astounding time-measuring instrument, the C1 Tourbillon Gravity features a tourbillon housed outside the dial and outside the case in a revolutionary perpendicular mechanical concept. The position of the tourbillon enables it to serve its initial function: to negate the effects of gravity in a vertical position. Not only does the C1 Tourbillon Gravity achieve this incredible act of defiance with relative ease, it looks damn good doing it too! To say that the look of the watch is unique would be an understatement beyond measure, however, that is exactly what Concord is trying to achieve here: "The Watch. Reconstructed."