Monday, October 10, 2011

Birdman is not quite about the fact that the watch

What Elton John and rappers have in common is a taste for the highly ostentatious. This very large 18k white gold watch is totally covered in diamonds with an alligator strap and moving "$" motif and diamonds set in white gold sandwiched in the dial between two sapphire crystals. Is wearing a large dollar sign that moves around freely on a watch dial good taste? Oh god no. If you want to show people that in defiance of all things good taste "you've made it," then this here is the timepiece for you. Note the underbelly of the watch with the exposed automatic movement. It doesn't even appear to have much decoration. That is likely due to the fact that this audience simply perhaps isn't trained (for the most part) to appreciate movements. Though I could be wrong and the movement plate is covered with diamonds! The movement is more than likely a base Swiss ETA. Telling the time is not exactly el primero on the list of important things to do while wearing the watch. And of the design of the watch? Well really, what can I say. It is what it is. Blingy, showing, large, full of angles to show off the diamonds. It has a sort of rugged masculinity to it, and feels as unpolished as the people wearing it. A bit like the opposite of elegant. Though given the chance, you'd totally wear it around for a day. "Straight from overseas," exclaims Birdman. Referring to his joy that this watch is foreign. While not necessarily the case today, there is an aging sentiment that "nice things" from foreign places are "nicer." Today most of our things are from China or other places overseas. Actually in many instances I would prefer things made in the US if possible. Sure Birdman could have used the term "from Switzerland," but his actual terminology was more telling of the mentality of this sport of buyer.

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