Monday, October 10, 2011

Rapper Birdman And His $1.5 Million Chopard Diamond Watch

"This might be the best piece of art y'all have," says rapper Birdman (aka,"Baby," aka Brian Williams) in regard to a diamond encrusted Chopard watch that he is receiving for the first time in the above video. Taken last summer (I believe), you have an intimate look at the mentality and desires of this type of high-profile timepiece buyer. Aside from being extremely amused by the interaction, I am quite fascinated by the whole thing. Birdman is considered to be the second most wealthy rapper in history behind Jay-Z. A lot of his money came not only from performances and record sales, but also lucrative business deals with other record companies as well as his own record company "Cash Money Records." 41 years old in 2010, Birdman is known for having a distinct love of fine things and in many sense epitomizing the "rapper ideal." His music often promotes unrestrained spending of money, as well as exaggeratingly lavish lifestyles. Listen carefully to his thoughts on the watch after buying it. While Birdman is almost always seen with a watch, he is clearly not a seasoned watch expert. His two major concerns for the watch are this it is heavy, be very blingy, be foreign, and have exclusivity. He almost balks at the notion that the watch he had specially made for himself is not unique. It isn't. One other watch like this exists and is owned by Elton John. John, another well-known watch lover has had various partnerships with Chopard. There is an Elton John line of Chopard timepieces (ironically mostly for women), and then there are items like this.

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