Certina DS 1 Chrono Automatique Watch

Last year Basel saw the Certina DS 1 release to a lot of happy watch lovers. It was a entry level priced handsome watch with the build quality and parts that the Swatch Group is able to provide (usually pretty good). Quality is a bit up from Hamilton, another Swatch Group brand. The standard DS 1 watch has an ETA 2824-2 movement, while this new chronograph version will have a Valjoux 7750. This might be one of the best priced watches to be available with the highly desirable work-horse automatic chronograph movement. Still with the Tag Heuer Carrera look, the Certina DS 1 Chrono Automatique (Automatic if you aren't in Europe!) takes everything I love about the Valjoux 7750 movement and emphasizes on its sober tool-like demeanor. That isn't to say the watch is without beautiful good looks, but it is more handsome than flashy. You'll notice that Certina chose to include two different types of pushers for the chronograph. The start and stop pusher being a bit larger and easier to use. The presence of three distinct pushers/crown on the side of the case is a nice design feature. With an impressive 100 meters of water resistance, a special Certina DS crown security system (to protect from damage), and an AR coated domed sapphire crystal, this is to be the value of the year for under $2,000. The 316L grade steel case is 43mm wide, which is the perfect size for today's tastes. The case polish varies between high gloss and satin, which add visual depth and interest to face and bracelet. Also note the exhibition caseback window. You can't see it in the image above, but as this is a 'retro' themed watch design, Certina chose to stamp the brand older logo on the watch crown. Collectors like stuff like that. Look for the official release very soon.