Tuesday, October 4, 2011

Certina Podium DS, A Podium Finish Every Time

Certina has been in the business of making outstanding Swiss watches since 1888. Now into its 120th year of enterprise the company has remained true to its vision of innovation and excellence. Even after all this time the watchmaking ethos of the company can be expressed in three key words: style, reliability and precision. This is perfectly illustrated by the latest chronograph model in its emblematic DS Podium line. Equipped with the famous ETA Valgranges movement for large watches, an automatic movement with a very long energy reserve (the power curve is very smooth), and a calibre that lends itself very well to customization, it is growing in stature and confirming its temperament. For many successful years now, Certina has been an official Partner of the BMW Sauber F1 Team and their ace driver Robert Kubica. This strong association with motorsport is evident in every aspect of the design of this stunning timepiece, especially the clarity of the dial. Many chronographs can often appear cluttered and difficult to read, however, the DS Podium line does not suffer from this affliction. In fact quite the opposite is true, the dial is almost striking in its clarity and the colour scheme chosen makes a strong statement that legibility is a priority.

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